2D video

1 - What is 2D?

We live in a three-dimensional world, so why do we talk about 2D? Quite simply because the screen is flat and therefore two-dimensional, so we need to transpose everything that happens in our world into a new, more constrained world.
A 2D video is therefore one that takes advantage of all the constraints of the screen: flat shapes, static backgrounds and characters evolving in adapted landscapes.

3D, in the jargon of audio-visual production, is an environment that allows us to evolve in a three-dimensional space, and for this we have to use 3D software, which involves modeling these objects, dressing them with colors and textures, illuminating them with light, and animating them. Once all this is done, the staging is done with virtual cameras that allow us to turn around the objects. This technique takes a lot of time! But it allows different thing that 2D can't do.

It's also quite possible to create a 2D look using 3D software.
2D videos therefore often have a fairly recognizable style, and are sometimes referred to as flat design, or the Corporate Memphis style proposed by major Internet companies.

2 - Why make a video in 2D?

Because it's often cheaper! Today, a single person can produce an entire 2D video, which was impossible just a few years ago.
A live-action film requires camera rental, actors and at least one set or studio. A realistic 3D film also requires a full range of skills that a single person would be hard-pressed to master across the entire chain (modeling, lighting, texturing, animation, rendering).

But beyond these financial considerations, there's also a highly original style that emerges from this type of video, as the illustrator's touch can take on a million different forms. The animator's talent can also instill an emotion that is difficult to reproduce elsewhere.

3 - But that's not very serious...

Think again! We can talk about very serious things with illustrations. In fact, it's much easier to captivate an audience with illustrations on a very boring subject than with live-action film or powerpoint slides. This little touch of lightness makes it possible to tackle very heavy and complicated subjects.

Thanks to the detachment afforded by this medium, we're seeing the emergence of many videos on health issues, awareness-raising, militant and universal subjects.

4 - Very well, and how is that going?

You come up with your video idea, and we see how we can make it fun, attractive and engaging through personalized storytelling.

Once the script has been worked out, a storyboard is drawn up, which we put into images to set the mood, then come the production of the animation itself.

Music and sound design, essential tools for immersing the viewer in the video, come at the end.Then we provide you with all the videos encoded in the formats you need for distribution on all media: social networks, TV broadcasts, trade shows, etc.

5 - But... is it expensive?

The price depends on how much you want to invest in the video. There are many different price points for creating an animated film. Obviously, the techniques and resources used will not be the same for €1,000 as for €50k. It's up to you to decide what you want to get out of it. Contact me to discuss your requirements by clicking on the blue button:

Let's work together!